Branding Guidelines - 2022

KOALA AIRLINES

Brand Guidelines - 2022


LOGO

Our logo sets the tone for our brand. It communicates who we are and expresses the heart of our brand. Follow these guidelines closely to maintain this valuable asset.

KOALA AIRLINES LOGO
KOALA AIRLINES LOGO
KOALA AIRLINES LOGO
KOALA AIRLINES LOGO
KOALA AIRLINES LOGO
KOALA AIRLINES LOGO
KOALA AIRLINES LOGO
KOALA AIRLINES LOGO
KOALA AIRLINES LOGO
KOALA AIRLINES LOGO
KOALA AIRLINES LOGO
KOALA AIRLINES LOGO
KOALA AIRLINES LOGO
KOALA AIRLINES LOGO

Our Master Logo captures a deep sense of who we are. We are recognised by this marque, and it holds within it a great sense of meaning and value for our brand and those who are a part of it.


TYPOGRAPHY

Gill Sans Nova

Our San-Serif

This is our san-serif typeface. It's our voice. It's important because what you say only means as much as how you say it.

Gill Sans Nova is our typeface. It is beautiful, classic yet modern, with a unique style that helps with legibility.

Gill Sans Nova Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
#?/”—()!@

We use Gill Sans Nova Book for all body copy.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Accumsan in nisl nisi scelerisque eu ultrices. Posuere lorem ipsum dolor sit amet.

Placerat vestibulum lectus mauris ultrices eros in cursus. Nulla aliquet enim tortor at auctor urna nunc. Sem fringilla ut morbi tincidunt.

Ultricies leo integer malesuada nunc. Vitae turpis massa sed elementum tempus egestas sed sed risus. Et netus et malesuada fames. Semper quis lectus nulla at volutpat diam.


BRAND COLORS

PANTONE
2214 C

Pantone Formula Guide - Coated
Spot Color Ink on Coated Paper

HEX
sRGB
LAB

Formula

Pantone Yellow 012 %
Pantone Trans White %
Pantone Dark Blue %

PANTONE
715 C

Pantone Formula Guide - Coated
Spot Color Ink on Coated Paper

HEX
sRGB
LAB

Formula

Pantone Orange 021 %
Pantone Trans White %
Pantone Black %

COLOR COMBINATION

Pantone 2214 C

Pantone 715 C

Pantone 2214 C

Pantone 715 C

Pantone 2214 C

Pantone 715 C

Pantone 2214 C

Pantone 715 C

 
 
 
 
 
 

 

 

LUMINANCE MAP

Pantone 2214 C Pantone 715 C
33% 57%

COLORBLIND SIMULATION

Pantone 2214 C Pantone 715 C
Original
No Color Deficit
Deuteranomaly
♂ 5.0% ♀ 0.35%
Deuteranopia
♂ 1.2% ♀ 0.01%
Protanomaly
♂ 1.3% ♀ 0.02%
Protanopia
♂ 1.3% ♀ 0.02%

SHADES

Hue

  • Pantone 2213 C
  • Pantone 2214 C
  • Pantone 2118 C
  • Pantone 7699 C
  • Pantone 1575 C
  • Pantone 715 C
  • Pantone 4009 C
  • Pantone 4008 C

Saturation

  • Pantone 2180 C
  • Pantone 2214 C
  • Pantone 2221 C
  • Pantone 2222 C
  • Pantone 158 C
  • Pantone 715 C
  • Pantone 4009 C
  • Pantone 3588 C

Lightness

  • Pantone 4189 C
  • Pantone 2213 C
  • Pantone 2214 C
  • Pantone 4158 C
  • Pantone 2220 C
  • Pantone 2019 C
  • Pantone 4010 C
  • Pantone 715 C
  • Pantone 4009 C
  • Pantone 2017 C